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A Guide About The Google Penguin Update

Since the Panda update in February 2011, Google rolled out one of its most talked about algorithmic changes on the 24th April. Because it impacted so many websites, it has been talked about so much, especially since it caused many to lose rankings and in the process, most of their web traffic.

Needless to say, this can be catastrophic, to say the least, for most businesses that rely heavily on traffic referrals from Google. But why were so many websites affected by the “Penguin update” and what is it exactly?

To find information, most of us use Google in some way or another and it is Google’s job as the leading search engine to make sure that the results that it produces are relevant and of a high quality. Users maintain their faith in Google and continue to use the service that way. Webmasters that were over optimising their websites, building spammy back links and generally abusing the Google guidelines in order to rank better within the organic search results is what the latest update was said to target. To make sure that sites that over the years had been gaming the system somewhat, would be penalised by the algorithmic filter and demoted in the search results is the reason that Penguin was implemented. Considering that Google receives hundreds of millions of search queries every day, millions of websites are being penalised and around 3.1% of search queries which are said to be affected by the update.

It is worth noting, that a manual penalty, where a human has followed say a spam report and taken action is not what the Penguin update is. An algorithmic update which filters out sites based on certain criteria which assesses whether or not a site has been over optimised or been building spammy back links is what the Penguin update is.

It is pretty likely that you were hit by it if just after the 24th April, you lost pretty much all of your websites traffic from Google then it is pretty likely that you were hit by it. Sites appear to retain their page rank and continue to be crawled and indexed which is one thing that is noticeable. If you obtained many low quality links or paid links, devalued are these sites meaning that the links that were pointing to your site previously have also been devalued. This can appear to be a penalty but in fact, due to a devaluation of those incoming links, this is purely a natural drop in rankings.

The future of marketing of your site, for us, is clear. You will need to start adopting a different approach to your online marketing if you have been affected by the Penguin update.

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A 10-Point Plan for Services (Without Being Overwhelmed)

How to Find the Right Beverly Hills Dentist

At one time or another, you may need to visit a dentist for a checkup. You may need to see a dentist for routine checkup or to get treatment for an oral illness. If you live in Beverly Hills, there are many dentists you can contact for treatment. However, finding the right dentist requires you to do some research. Given that you may have to work with the dentist for a long time, you should take your time to find the right one. Below are some things to consider when looking for a dentist.

Ask About Trusted Dentists
You can easily find a good dentist in Beverly Hills by asking people you trust for recommendations. For instance, you can ask your neighbors, friends and work colleagues about their family dentists. If not, ask about the dentists that they recommend. Other people you can ask for recommendations of good dentists in Beverly Hills include your family doctor or the local pharmacist.

When you have been recommended a number of dentists, carry out a background check on them. For example, find out about their educational qualifications and number of years they have been practicing. It is advisable to choose an experienced dentist for you procedure. An experienced dentist will have undertaken multiple procedures like yours in the past and hence know of any challenges that are likely to occur.
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Ask About Specialization
Another thing you should check is the areas of treatment that the dentist has specialized in. Make sure the dentist you want to work with has specialized in the procedure you need done. For example, if you want to get veneers installed, you should look for a dentist that has specialized in cosmetic dental procedures. If you are looking for a family dentist and have kids, you want a professional that is knowledgeable at handling kids.
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Cost of the Procedure
Another thing to check is the cost of the dental procedure you want done. If your goal is to find a dentist for your family, find out how much you will pay for the routine checkups. The easiest way to find out about the cost if by calling the dentists’ offices and inquiring. You can also know the cost of different dental procedures by checking the websites of the dentists you want to work with. Most of the time, you will not have to worry about the cost if it is covered by your health or dental insurance. However, cosmetic procedures are usually not covered under dental insurance plans. Therefore, you will pay for the procedures from your pocket if you want to undergo them. With such procedures, you will have no option but to compare the fees of different dentists to find one that is within your budget.

The above are some of the tips you can follow to find a good dentist.