What Is Google Penguin?
The codename for update in Google’s algorithm is called Google Penguin which was first announced on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. The way these tactics are described is called as link schemes.
As what estimated by Google, the Penguin will likely affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a bigger percentage of it is highly spammed languages. On 25th of May 2012, Google has unveiled another update on Penguin called as Penguin 1.1. This update was known to impact less than 1/10 of a percent of the English searches.
To penalize websites that make use of manipulative techniques in an effort to achieve higher ranking on search results is the guiding principle for the said update. Pre-Penguin websites are frequently using negative link building techniques in an effort to get traffic and rank high. As soon as Penguin was introduced, it is meant that content was key and that those with excellent content will be recognized while those with spammy or little content will be penalized and receive no benefits or ranking.
Allegedly, there are several sites that lost their search rankings on Google for utilizing specific keywords during the rollouts of Penguin and Panda. Specifically, Google mentions that the doorway pages, which are built only to attract search engine traffic are contradicting webmaster guidelines.
In January of the same year, the Top Heavy Update or also known as Page Layout Algorithm Update was released, which is targeting websites with either too little content or too many advertisements above the fold.
Around .3 percent of queries were affected on the release on Penguin 3 on October 5, 2012. Penguin 4 or known as Penguin 2.0 was introduced to the public on 22nd of May, 2013 and affected 2.3 percent of queries while the Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google could have released Penguin 3.0 on 18th of October 2014 which was confirmed later on by Google’s Pierre Farr that the new update comes without signals added.
September 23, 2016, Google has announced that Google Penguin is part of core algorithm. The update will be in real time or simply say, websites are being evaluated in real time and it will decrease or increase in rankings in real time as well.
Don’t dare to use black-hat techniques just for your site to gain rankings or else, serious consequences will follow up.
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